Vivinavi : Sugamo : (Japan) Sugamo

The Sugamo-Otori-jinja Shopping Street extends from the south exit of Sugamo Station, located on the inside of the JR Yamanote Line, along National Route 17 in the direction of Sengoku, to the border of Bunkyo Ward. The predecessor of the "Soichi Shotengai" was founded in 1954 as a "town of taste and discovery. In April 2023, the shopping area was expanded and renamed, and is currently operated by more than 120 stores.

This area is home to the Sugamo Otori Shrine and the Sugamo Kosodate Inari Shrine, which have been enshrined here for over 300 years and have continued to watch over the area, where a rooster market has been held since long ago. In the Meiji era (1868-1912), the last shogun, Yoshinobu Tokugawa, lived in a large mansion in the area, and there were many gardener in the Sugamo area, so many plum trees were planted in the mansion. Today, the area is lined with schools and various types of businesses, and is also crowded with people living in the area, from commuters to tourists and other visitors, due to the convenience of the transportation network. We invite you to discover the special restaurants and cafes located not only on the main street but also in the back streets and alleys. After work, you can spend some quality time with your beauty or fitness regime. Enjoy the seasonal events held around the rotary in front of the station.

We will continue to work together with the local community to create a town for the future, not only through the shopping district, but also through crime prevention and safety measures, patrols ・ and cleanup activities. We look forward to your continued support and guidance for many years to come.